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Digital Marketing Funnel: What Is It And How To Create One?


Digital Marketing Funnel: What Is It And How To Create One?

There are several benefits of digital marketing in today’s day and age. Therefore, as a digital marketer, it is important to stay up to speed with its concepts to use your digital marketing tools in the best way possible for growth. One such concept is the Digital marketing funnel. Among salespeople, a marketing funnel is a well-known term, however, today, if you are hiring a digital marketer, they should be aware of it, too.


So, what is a digital marketing funnel? How to create one that’s best for your business? Let’s find out.


What Is A Digital Marketing Funnel?

A digital marketing funnel is a strategic model representing the buying journey of your buyer persona from the point they are aware of your brand till the time they buy something from you.


This will allow you to compartmentalize your marketing efforts based on where the potential customer is situated in the funnel at any given point in time. As we explore the stages of the digital marketing funnel, this will get more and more clear.


There are several approaches to this concept. A Three-stage digital marketing funnel consists of:


  1. ToFu: Top of the funnel (Awareness)
  2. MoFu: Middle of the funnel (Consideration)
  3. BoFu: Bottom of the funnel (Conversion)


There is also a six-stage funnel, which is even more detailed and takes care of your customer relationship even after the conversion. Here is the six-stage digital marketing funnel:


  1. Exposure: Consumers getting to know your company
  2. Discovery: Consumers Taking interest in your brand
  3. Consideration: You Delivering materials to facilitate the consumer decision process
  4. Conversion: Personalized content and customized campaigns to get the customer to purchase
  5. Customer Relationship: You getting closer to customers after conversion
  6. Retention: Getting the customers to continue making new transactions


Now that you are clear about the digital marketing funnel and its stages, it’s time to understand how to create one.


Steps to Create Digital Marketing Funnel

Here is how you can create an effective digital marketing funnel:


1. Creating Awareness With Content & Ads

The first step to creating a digital marketing funnel would be to make your potential customers aware of your business and the products that you are selling. Creating content and ads is the best way to set the ball rolling. Content that is not biased and trustworthy will get the audience to take notice of your services and get them to check out your website.


Social media ads, pay-per-click ads, blogs, videos, etc. are great ways to advertise. Platforms like Facebook and Instagram are great for B2C audiences, whereas, for B2B audiences, you can advertise your content on platforms such as LinkedIn.


2. Offering Value To Customers

Offering value to the customers is a part of getting the customers to know about your activities and keep them learning about your brands and products more and more. Offer your visitors something genuinely valuable. By doing so, you are incentivizing them to provide their contact information, which you can use to target your marketing activities.


Some of the lead magnets (value offerings) include ebooks, free webinars, trial periods, case studies, instruction videos, free courses, etc. What you offer depends on the market you are targeting, whether it is a B2B or B2C, and the product/services you offer. A B2C consumer would not be interested in a case study, but they may love an ebook.


3. Setting Up The Landing Page

This would be the place your potential customer will arrive when they will click on your ad. This will not only give them a clear idea of your products and services, and guide them to invest in whatever you are offering.


Creating a good landing page is one of the most important digital marketing services you could ask for. It has to have a clear description of the lead magnet you are offering, simple visuals, a form to collect their contact information, testimonials to build trust, and a compelling call to action (CTA).


4. Building an Email Sequence

Now that you have a way to collect their contact information, it is time to send them a series of emails to guide them toward the bottom of the funnel. The ideal rule of thumb is to send four to seven emails over the course of three weeks to keep them reminded of your existence and tell them what you can offer.


With a B2B digital marketing funnel, you can address their pain points and how your solutions can help them. With B2C markets, you can use entertaining and emotional copies to get them towards the purchase.


5. Implement And Test

Don't forget to connect all the steps and different elements of the funnel to make it work. Set up your offer (lead magnet) and email service to activate the email-sequencing. The automation will help you run your funnel like a well-oiled machine.


The second important aspect of this step is to test once you have implemented a digital marketing funnel. How much click-through rate (CTR) or conversions does the funnel get, on which stage you are losing the most potential customers, and what are the other ways that you can improve your conversion rate- all of these could be known once you implement and track the performance of your funnel.

Final Words

Go on, set up your digital marketing funnel, and put your digital marketing efforts on the path to successful conversions. If you are looking forward to remote digital marketing services, Infiraise is the way to go for organizations to hire digital marketers equipped with the latest tools and technologies that will help you set up your digital marketing funnel and other campaigns in motion.

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