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5 Content Optimizing Tools for Freelancers and Bloggers


5 Content Optimizing Tools for Freelancers and Bloggers

If we wanted to go a bit culinary, we could say that optimization is to content like salt is to food.

Properly optimizing content makes it enjoyable for readers, and more potent for contributing to a website’s SEO.

For freelancers, it is necessary to properly optimize content because doing so can increase the quality of their work.

On the other hand, bloggers have to make sure that their content is properly optimized so that it can positively affect the outcomes of their overall on-page SEOefforts.

However, while content optimization is important and all, it can be a bit difficult to find the right tools to do it.

But, don’t worry. That is what we are going to be helping you with in this post.

5 Content Optimizing Tools for Freelancers and Bloggers

1.   Hemingway Editor

1Hemingway Editor 5 Content Optimizing Tools for Freelancers and Bloggers

When it comes to optimizing content, your main focus should be to polish it so that it becomes appealing to both the search engines and the readers.

For doing so, the readability is one of the main and primary factors that you have to manage. Content that is written with a high readability grade can be difficult to understand for your audience and it can negatively affect the        amount of regular readership it gets.

Hemingway is a great tool that you can use for evaluating the readability of your content. It highlights different elements in your writing that make it complex and hard to understand. For example, you will be able to see the number of adverbs in your write-up as well as the number of sentences in passive voice.

The tool utilizes an engaging color-coded markup that can help you in clearly visualizing the readability issues in the entered content. Phrases in green show passive voice usage whereas purple sentences indicate difficult to understand sentences…and so on.

Apart from all the above, another thing that makes this tool excellent for freelancers and bloggers is that it is completely free and it can be used without any sort of registration. You can just open the webpage up, do your work and leave.


  • Free to use
  • No sign-up needed
  • Paid, downloadable version also available
  • Accurate functionality

2.   Yoast Content Analyzer

1Hemingway Editor 5 Content Optimizing Tools for Freelancers and Bloggers

While Hemingway is a good tool for people who just want to improve the readability of their content, Yoast is excellent for those freelancers and bloggers who want to focus on both the readability and the SEO-friendliness of their write-up.

Making your text SEO-friendly by adding things like images, outbound links, Meta data, focus keywords etc., is a very vital part of content optimization.

Like Hemingway, the content analyzer by Yoast can also be used for free and without any sort of signing up. To get your content analyzed, all you need to do is paste it into the input box. The process starts simultaneously, and you don’t have to do it yourself by clicking a button or running a captcha.

And this is a good place to mention another excellent feature that you can enjoy with this content analyzer. And that is the rich text editor.

The input box provided by the tool has a lot of formatting and styling options that you can use for your text. If you want, you can even create a whole blog post or article right within this input box.

Here are some metrics that you can get from this tool for the readability of your content:

  •         Number of sub-headings
  •          Number of transition words along with their recommended percentage
  •          Flesch reading test score
  •          Number of long paragraphs
  •          Number of sentences that contain more than 20 words
  •          Number of sentences with passive voice

You can find all these statistics under the heading titled “Content Assessments”.

Similarly, you can find various metrics related to the SEO-friendliness of the added content. Some of these include the number of images, outbound links, and internal links.


  •     Free to use
  •     No registration required
  •     Comes with many styling and formatting options
  •     Gives multiple metrics related to SEO and readability

3.   Paraphraser


1Hemingway Editor 5 Content Optimizing Tools for Freelancers and Bloggers

 A Paraphrasing tool can also be very useful for optimizing content.

There are essentially two ways in which you can use paraphrasing tools to optimize your content:

·         You can remove plagiarism using these tools.

·         Or, you can enhance the readability by rewording the text.

Since plagiarism and high readabilty are both detrimental to the quality of your content, they have to be removed during the optimization phase.

Paraprhaser.io is one such paraprhasing tool that you can use online for free. It has a decent and intelligent functionality, and it does not change the original context of the entered text.

It utilizes an AI-based algorithm to understand the meaning of the given text. The changes it makes are more or less according to the intent and context of the input.

There are three different modes that you can choose from with this tool. They are as follows:

  •          Standard
  •          Fluency
  •          Creative

Each mode differs in the number of changes that it makes to the given text. The ‘Standard’ mode only changes a few words with their synonyms whereas the ‘Fluency’ and ‘Creative’ modes also alter the sentence structure to further change the look of the content.


  •     Can be used for free (paid version is also available)
  •     Intelligent working
  •     Comes with a 500-word limit
  •     No sign-up necessary (the option is available, however)

4.   Grammarly

1Hemingway Editor 5 Content Optimizing Tools for Freelancers and Bloggers

Grammarly doesn’t really need an introduction. It’s one of the most popular and go-to tools for content creators nowadays. It’s an excellent utility for content optimization and it can help you fully polish your write-up before publishing it.

The main and primary function that Grammarly serves to fulfill is grammar correction. However, there are some other complementary and additional features as well, such as the Delivery, Engagement and Clarity Checker.

And while we are at it, there’s also a plagiarism checker that is available in the premium version, but that’s not what we are going to be discussing right now.

Grammar perfection is a very important step of content optimization. If your content has impeccable grammar in it, it will be more engaging and interesting for your readers, and it will be more likely to attract a larger audience.

Furthermore, the more grammatically flawless your content is, the more your integrity and reputation as a writer improves.

And you can get all that if you just run your content through Grammarly once before finalizing it.

The tool is free to start, and you can also buy a paid version on an annual or monthly basis. It works very accurately, and it seldom gives an incorrect suggestion.


  •     Free to start
  •     Comes with a free grammar checker/corrector
  •     Gives suggestions for conciseness, engagement and delivery (the latter two are only for premium users)
  •     Has an integrated plagiarism checker for premium users

5.      Canva

1Hemingway Editor 5 Content Optimizing Tools for Freelancers and Bloggers

Images and graphics are also very necessary for content optimization. They serve to give your content liveliness and vibrancy; without which it can be abandoned by a lot of users.

Picking random images from Google or online articles is not a very good or professional practice. It’s always better to create your own visuals so that every part of your content can stand out.

Canva is a great tool that you can use for designing your own graphics. It comes with a ton of features for free users and it offers additional benefits and perks for pro members as well.

You can pick from a large gallery of artistic elements, images, GIFs, fonts, and templates to create your own designs. You can then add those designs to your content in order to make it colorful and engaging.


  •     Available for free users
  •     Comes with a large gallery of images, templates, icons, symbols and graphics
  •     Allows file downloads
  •     Available as a web-based tool as well as a desktop application.


And that wraps it up.

Optimizing content is a very important step, and a lot of bloggers and freelancers can overlook it.

If your work is not properly optimized, it can look sub-standard and low-quality. At the same time, it can lose its potential for contributing to your site’s SEO.

Using these five tools, you can make sure that never happens.

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